About us
A small shop for the animals you live with.
Novaly began with a simple frustration: buying good gear for a dog or cat usually means wading through plastic tat and inflated prices. So we do the wading for you, and only list what we'd give our own animals.
How we work
What we look for before a product goes live
Chosen by hand
Every product is looked at and lived with before it goes on the site. If it wouldn't survive a real household, it doesn't make the cut.
Honest pricing
We don't inflate a list price to invent a discount. The number you see is the number we stand behind.
Built to be kept
We look for gear that lasts well past the first few months: sturdy, easy to clean and simple to live with.
Answered by people
Questions go to a real inbox and get a real reply, usually the same day and always within one business day.
Free shipping
On every order over $70
30-day returns
Send it back, no questions
Secure checkout
Card details are never stored
Real support
Replies within one business day
Questions before you buy?
We'd rather answer a question than process a return.
Sizing, chew strength, washing instructions: ask us anything and we'll give you a straight answer.